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Internet and digital platforms are changing the marketing game significantly. Businesses from almost all sectors are now aware and informed about the potential of the internet and how taking the business online can massively increase their sales and brand value. To be relevant in today’s world and smartly reach the target customers, it is important to have a decent digital presence.
The pandemic has also played a major role in shifting business online due to lockdown restrictions. Real estate is amongst those businesses that are enjoying the benefits of online marketing and different digital platforms. The digitization of real estate has been beneficial for both business owners and buyers. The developers and brokers provide essential information about their property online, and on the other hand, buyers explore different properties and choose from the most suitable options.
In the challenging times of pandemic, the real estate sector initially, as many different sectors, got negatively impacted by the unexpected national lockdown restrictions. However, as people realized the importance of owning a property, digital platforms, and the internet helped home buyers to find their dream homes.
When people feared to get out of their homes, the digital presence of real estate businesses facilitated the buyers to view, decide and book their dream homes from the comfort of their place. Here are some of the major features of the progressive digital transformation of the real estate businesses.
Virtual Reality
The property visit is undeniably the most important part of home buying. In the new normal, virtual property tours became popular and helpful to homebuyers to provide a 3D view of the property, including the amenities and view. With the virtual tour, you can see how a certain under-construction project will look after completion, making the decision process uncomplicated.
Effective remote booking facility
Having all the essential information of the property, including floor plan, layout plan, virtual tour, location mapping, etc., homebuyers can compare different projects. After choosing the ideal home, buyers can book the property remotely without visiting the developer’s office and get legitimate payment receipts online.
Seamless connectivity of buyers with the builders
To build strong trust and connection amongst homebuyers, developers make it easier for buyers to reach them and discuss the property details. From WhatsApp, Facebook to official contact details, being connected with the homebuyers helps both sides solve their queries and know their requirements and needs.
Communication through interactive digital ads
Digital ads are another game-changing aspect in the digital transformation of the real estate industry. Developers and brokers are now using different platforms and search engines to market their property and increase their online reach. With the clickable and interactive digital ads, buyers get redirected to the official websites from where they can download the brochure and communicate with the seller.
Effortless lead generation and automation
With lead generation and automation applications and strategies, many real estate business owners are effortlessly closing more deals with an organized and systematic workflow. From property listing to generate leads to email marketing and using CRM, the real estate sector is making the most out of digitalization.
24X7 customer support
The AI chatbot is the most helpful feature on the website that allows homebuyers to solve their doubts and queries in real-time. These customer support features are available 24/7 that helps the business increase the leads and create trust amongst buyers.
For instance, Runwal Real Estate Pvt. Ltd., one of the most reputed and well-known real estate brands in the country, having years of experience in providing excellent and innovative homes, has adapted to the change in the new normal. Runwal Group is providing their customers with facilities and ease of buying their properties from the comfort of their homes, including all the amazing points mentioned earlier.
As the digitized system eradicates potential problems and opens new opportunities in the real estate league, Runwal Group is setting excellent standards with their premium residential projects and dedicated customer service. At Runwal, you get luxurious flats for sale in Kanjurmarg, Mumbai, and other prime locations with a comfortable and convenient home buying experience. Call us to know more.
